New Priorities in the Customer Experience


January 1, 1970

ADARA welcomes Raj Singh, Managing Director at JetBlue Technology Ventures, to discuss the new challenges associated with the balance between safety concerns and opportunities for positive customer experiences. Until Covid-19 the travel industry was blazing trails in enhancing the customer experience by merchandising services such as tours and activities, flight flexibility and the ability to gift travel. Has the focus turned entirely to safety and hygiene as CNN claims or are there still opportunities to delight?