ADARA
April 16, 2020
Key Takeaways: - Guest speaker: Roger Dow, President & CEO of U.S. Travel - Recovery will vary by region for domestic and international. - Disproportionately, the tourism industry has been affected at 35% of total unemployment. - Going back to market, be smart and health-conscious and use community messaging to think about drive markets. - Reach out to your customers to ask them how they are? Build relationships as they will come back to brands they trust.