Email Marketing In The Current Landscape: Best Practices & Tips to Navigate Through Challenging Times

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April 7, 2020

Key Takeaways: • When a recession comes, keep advertising but switch messaging. Brands that stay in front of the consumer have a faster rebound. • Email has a 42% customer preference as preferred communication channel - cost efficient, measurable / trackable, interactive and versatile • Email marketing now should be focused on helping your customers (B2B and B2C).

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