COVID-19 Insight Series – Inflection Detection: Discerning and Preparing for the Rebound (Week 3)


April 9, 2020

Key takeaways include: • Steps that are required will entail modeling scenarios vs. prediction based on past events for the recovery of travel demand to incur • Rebuilding and stimulating travel demand will require multi-tiered approach. Different players and activities serving different purposes once gated events happen. • Highly-targeted demand generation for specific traveler profiles; programmatic and promotional incentives to stimulate discretionary and leisure travel

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