ADARA
April 9, 2020
Key takeaways include: • Steps that are required will entail modeling scenarios vs. prediction based on past events for the recovery of travel demand to incur • Rebuilding and stimulating travel demand will require multi-tiered approach. Different players and activities serving different purposes once gated events happen. • Highly-targeted demand generation for specific traveler profiles; programmatic and promotional incentives to stimulate discretionary and leisure travel