Insights

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Spotlight Content

Resilience and creativity have always been hallmarks of the travel industry. At Miles, we’ve been inspired by the innovative ways that destinations and organizations are exemplifying those qualities, adapting to meet the extraordinary challenges presented by COVID-19. We will be spotlighting those efforts here each week to help share that inspiration throughout the industry.

Samoa Tourism's Use of Social Listening

Read on to find out how Samoa Tourism leveraged social listening to inform campaign messaging and types of communications used while their borders were closed.

Explore Branson's Virtual Postcards & Believe in Branson Initiative

Read on to find out how Explore Branson engaged their devoted live shows audience when performances went dark in the Live Entertainment Capital of the World.

Visit St. Pete/Clearwater’s On-Brand Communications

Read on to find out how Visit St. Pete/Clearwater has found a sweet spot between communicating important travel safety information and maintaining their light-hearted and engaging brand voice. 

Louisiana Travel’s Tiny Trips Social Video Campaign

Read on to find out how the Louisiana Office of Tourism has been engaging their social media audience with short “Tiny Trips” videos that provide a moment of calm and escape from the chaos.

Kentucky Department of Tourism's Video Series

Read on to find out how the Kentucky Department of Tourism has been engaging the stay-at-home audience by releasing a year’s worth of episodic content that showcases the state’s culture, arts and heritage.

Chattanooga Tourism Company's #ConnectChatt Initiative

Read on to find out how Chattanooga Tourism Company has been supporting, inspiring and showcasing their local community through their #ConnectChatt efforts. 

Discover Puerto Rico’s Virtual Events

Read on to find out how Discover Puerto Rico acted quickly to support local partners and engage future visitors with their Virtual Vacay series.

Miles Insights

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Five Media Considerations in the Wake of COVID-19

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Preparing to Reopen: Travel Industry Guidelines & Tools

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The Story of Travel’s Recovery in the U.S.

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DMOs' and Tourism Organizations' Video Response to COVID-19

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8 Ways to Build a More Sustainable Future for Tourism

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How to Leverage Video Content Now

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Four Ways DMOs are Supporting Local Businesses During COVID-19

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Social Media Best Practices During COVID-19

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Tourism Can Lead the Way to Recovery – If Budgets are Intact

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5 Ways to Use Personalization During the COVID-19 Crisis

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5 Ways to Improve the Accessibility of Your Critical Information

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Google My Business Tools for COVID-19 Response

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8 Principles for Destinations Facing COVID-19

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Ways Businesses Can Respond to COVID-19 Using Google’s Tools

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Yelp’s COVID-19 Response Tips for Businesses

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