Funding Futures is a major research and analysis project assessing the future of tourism and DMO funding. First released in August 2020, the report offered invaluable insights and recommendations on tourism taxes and funding options for destination marketing and/or management organizations. Now in 2021, Funding Futures is back with an updated edition that provides a new take on these options with insights from a new survey of all U.S. states, Canadian provinces and 120 major North American cities. Funding Futures 2021 shares additional opportunities around recovery funding for DMOs in addition to the latest outlook on the recovery of tourism and funding for DMOs.
Download the 2021 Executive Summary
Check out these additional resources for more information:
- Funding for Tomorrow – The November 2020 Executive Summary and webinar summarizes 10 global best practices in tourism taxation & funding.
- Funding the Future of Tourism in the U.S. & Canada – This blog post highlights eight recommendations for action on sustainable, resilient and regenerative tourism taxation and funding.
- Funding Futures 2020 Report – The 2020 Funding Futures report and webinar series provides research and insights from the initial project undertaken in August of 2020.
This report is undertaken by Miles Partnership, Civitas, Tourism Economics and Destination Analysts with most of the time and effort contributed pro-bono to allow all DMOs to access the report free of charge. Important support and some funding for the 2020 edition was provided by the U.S. Travel Association Destination Council and the Destination Marketing Association of Canada. Additional in-kind assistance was provided by Destinations International.