Webinar 1: U.S. Travel Outlook
& the free worker

On April 20, Miles’ Clarity in a Time of Change webinar series examined “U.S. Travel Outlook & the Free Worker.” Andria Godfrey, Vice President of Longwoods International, shared the latest research on how Americans are thinking about travel, COVID-19, and health and safety protocols as demand for travel continues to rise. We were also joined by two innovators that have been marketing to “Free Workers,” each responding to the explosion in remote work during the pandemic and fresh opportunities to attract long term visitors or even new residents. Vera Hallikainen, Marketing and Communications Director of Helsinki Business Hub, and Maggie Weaver, Director of Marketing of Hilton Sandestin Beach Golf Resort & Spa, discussed their “90 Day Finn” and “One Month Life Swap” programs respectively, and they took part in a panel discussion on the changing opportunities in placemaking, longer-term visitors and new resident marketing post COVID-19.